MyDataQ_Geo

Assignation of typologies
DEYDE includes among its enrichment services the possibility of assigning several typologies.
AIS HABITS typologies. Features


  • Segments Spanish families in typologies based on their sociodemographic and behavioural features.
  • Assigns main typologies (or dominant segments) that is a sociodemographic classification based mainly on the level of studies, the working position and the age of the main family breadwinner, and secondary typology (or microsegments) that is a subdivision of the main typology, based on the income level.  
  • 17 main typologies and up to 5 sections or secondary typologies for each main typology.

  • Segments Spanish families in typologies based on their sociodemographic and behavioural feature.
  • Assigns main typologies (or dominant segments) that is a sociodemographic classification based mainly on the level of studies, the working position and the age of the main family breadwinner, and secondary typology (or microsegments) that is a subdivision of the main typology, based on the income level.  
  • 17 main typologies and up to 5 sections or secondary typologies for each main typology.
Gain Dynamics typologies. Features


  • Segments Spanish families in typologies based on their sociodemographic and behavioural features.
  • Assigns main typologies (or dominant segments) in the census section level.
  • For each typology, it assigns sociodemographic indicators with numeric value, drafted from more than 2,000 simple variables taken from the Population and Housing Census issued by the National Statistics Institute, annually updated based on a series of census variables.
  • 32 types or segments and 31 different sociodemographic indicators.

  • Segments Spanish families in typologies based on their sociodemographic and behavioural features.
  • Assigns main typologies (or dominant segments) in the census section level.
  • PFor each typology, it assigns sociodemographic indicators with numeric value, drafted from more than 2,000 simple variables taken from the Population and Housing Census issued by the National Statistics Institute, annually updated based on a series of census variables.
  • 32 types or segments and 31 different socio-demographic indicators.
How does it help you


Optimises Improves the response level of existent customer campaigns, in order to obtain a series of substantially more accurate tendency profiles (microsegments and tendency to consume).

Ideal complement Allows selective marketing campaigns development at a census area level. Manage actions involving direct communication (mailing) and external communication (billboards, advertisement in offices), about those homes or areas which are more prone to product consumption.

Knowledge Location of target groups, improving the knowledge of its existing and potential customers.

Analyses Provides the location of new offices, bearing in mind the geographic situation of the competence offices.

Improvements Helps the setting of aims at office level, improving the business effectiveness.

Detection Segments the population, in relation to the consumption of products or services, as well as the families’ net worth, thanks to the periodical updating of the home patterns.

Chose your type


   Massive     Single     INTERACTIVE
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COORDINATES XY CENSUS TRACT TYPES
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Choose your type


    Massive       Single        INTERACTIVE
Icono Modalidad-MyDataQ-Batch Icono Modalidad-MyDataQ-WebService Icono Modalidad-MyDataQ-Candidates
Icono Modalidad-MyDataQ-OnDemand Icono Modalidad-MyDataQ-API Icono Modalidad-MyDataQ-AutoCompletion
COORDINATES XY CENSUS TRACT TYPESINVERSE GEOCODINGCADASTRE2